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June 15, 2022

Key takeaways from AFP ICON 2022: The Ultimate Guide

…in a developing nation. Growing your monthly giving program from good to great to mighty Did you know that monthly giving boosts donor retention as high as 90% and a…

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July 20, 2023

19 incredibly easy online fundraising ideas and expert tips

…types of classes they’d be most interested in. 16. Giving Day campaign Giving days are intense, short-term fundraising bursts, typically taking place over a 24-hour period. Giving Tuesday is the…

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May 3, 2021

8 Tried-And-True (Secret) Individual Donor Fundraising Action Tips

…their involvement beyond just their monetary gift. 7. Send at least one dedicated monthly giving appeal. Why is this a good idea? New monthly donors tend to make larger gifts…

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January 28, 2022

Stickers: Your Nonprofit’s Secret Weapon

…a monthly donor. Premium model – when promoting your monthly giving program, tell donors directly that they will receive a sticker upon becoming a monthly donor. Your mileage may vary,…

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October 30, 2023

Your “Day After” GivingTuesday Plan

…with communities, causes, and countries around the world. Developed by the GivingTuesday leader community, #GivingEveryTuesday offers opportunities to increase civic participation, drive giving, and build connection and empathy. They’ve done…

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October 17, 2025

21 best nonprofit CRM solutions to manage supporters in 2026

…to store unlimited donor records Track donor contact information and giving history Manage households and relationships between donors Segment donors by giving level, interests, or engagement Fundraising & Donations Online…

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April 24, 2019

How small recurring gifts lead to the ultimate gift

…during the year, when asked 12% of monthly donors upgrade their monthly gift once a year, when asked Engagement levels for email are higher for monthly donors than other donors….

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May 3, 2017

I called to cancel a monthly donation: here’s what happened

…matters A strong monthly giving program is a common characteristic of organizations with high donor retention rates. It’s not uncommon to see retention rates among monthly donors in the 80-90%,…

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November 19, 2024

Nonprofit strategic planning: your path to impactful growth

…your planned giving, legacy, and endowment programs 20% of funding from corporate giving programs 10% of funding from grants Every nonprofit will have a different fundraising goal breakdown based on…

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January 28, 2016

Increase Retention for #GivingTuesday Donors

…segments? Maybe it’s a repeat donor who has been giving maybe below average, maybe low gift amounts every year, maybe consider introducing monthly giving to those donors. I don’t know…

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February 16, 2021

Nonprofit Fundraisers Are In The Happiness Delivery Business

…frequently in smaller amounts. Giving more often gives your donor a more frequent pleasure high. This is a great argument for a monthly giving program as a way to offer…

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October 25, 2021

3 Keys To A Successful Giving Tuesday Email Campaign

…segment recipients that already made a gift to ensure they are not included in additional asks. You may also consider creating a recurring-only giving page to promote your monthly giving…

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May 22, 2014

5 Tips For Creating An Effective Online Donation Form

…achieve donor retention is by establishing a monthly or recurring giving program. According to industry expert, Harvey McKinnon, “When donors are upgraded to monthly giving, our analysis shows at least…

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June 5, 2024

Unlock Year-Round Donations: YMCA Fundraising Strategies

…Campaign Fundraise for after-school programs and educational support, sharing testimonials from kids in need. Host a back-to-school fair or supply drive. Launch a monthly giving back-to-school campaign soliciting a monthly…

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September 13, 2017

There is no excuse for not having 100% board giving

…day of giving, like #GivingTuesday a new, needed expense (such as a piece of equipment or software) the introduction of a monthly giving program or a giving society creation of…

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August 22, 2025

12 best fundraising websites to maximize giving in 2025

…M+R Benchmarks 2025 fundraising report, the average nonprofit’s online revenue increased 2% in 2024, and monthly giving accounted for 31% of all online revenue. That’s why it’s essential to use…

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April 12, 2016

3 Ways to Remove Psychological Barriers to Philanthropic Giving

…Don’t Continue Giving Even when donors already trust you, if you ask them to give a monthly gift, an upgraded gift, a major gift, a deferred gift, or to support…

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January 28, 2022

How to Launch a Small Shop Planned Giving Program

…too late. So, let’s start now. We talked a little bit before about planned giving versus endowment program. What’s the difference? Well, the planned giving program has these vehicles that…

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August 16, 2024

4 Steps To Market Legacy Giving Using Email

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. Today’s legacy giving…

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October 16, 2020

[ASK AN EXPERT] How Often Should We Thank Monthly Donors, and How?

…who isn’t sure automating monthly donor receipting a good idea. Dear Charity Clairity, For years we have changed out our receipt text monthly so that our monthly donors get a…