Use case: Know what to focus on next.

When you’re not sure what to focus on next, it’s easy to stay reactive, chasing tasks instead of driving real impact. Penny is Bloomerang’s AI strategist, built right into the platform to help you turn your data into clear, confident next steps. Ask Penny a strategic question, like, what should we focus on next? In seconds, she analyzes your donor data, campaign performance, and trends to surface the opportunities most worth your attention. But Penny doesn’t just give you answers. She shows you what’s working, where you may be losing momentum, and where the biggest opportunities are hiding. From patterns in donor behavior to gaps in your outreach, you’ll get a clearer picture of what can actually move your fundraising forward. Then turn insight into action. Use Penny’s recommendations to prioritize your efforts, refine your strategy, and move forward with confidence. Because when you know what to focus on, every decision becomes more intentional, and every effort goes further.