Article

Why Retaining Your Nonprofit Staff Is Just As Important As Retaining Your Donors

Updated:

September 2, 2025

Leadership/Culture

Retain

Updated:

June 2, 2026

Leadership/Culture

Retain

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For the last four years I’ve run two online conferences that Bloomerang has sponsored, The Fundraising Career Conference and the Nonprofit Leadership Summit.

Are you looking back on your fundraising results from the first three quarters and gearing up for your winter appeal?

You might be wondering why funds are low. But what’s BEHIND this problem?

BRAINWAVE: Jay Love’s concept of Stay Together is more than just about donors. It’s about staff.

Donors get to know and like staff. When staff leave, donors wonder why. If you’re having a donor retention problem, odds are, you’re having a problem retaining your nonprofit STAFF.

If you truly care about getting and KEEPING your donors, then stay together with your staff too.

How you show your staff you don’t care:

Giving them 3 people’s jobs
Not giving them enough benefits
Underpaying people
Not providing cost-of-living wage increases
Not managing them or giving them concrete metrics
Encouraging a culture of working longer than an 8 hour work day

Trust. How do you build trust with your staff?

Download the Nonprofit Sustainability Field Manual.

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Mazarine Treyz

Mazarine Treyz is a nationally-recognized strategist for fundraising planning and communications. She is the CEO of Wild Woman Fundraising and the Author of The Wild Woman's Guide to Fundraising, as well as other books. Creator of over 12 e-courses, 3 masterclasses and 3 books, she has coached and taught over 12,000 nonprofit professionals how to be better fundraisers since 2010. Mazarine is the founder of the Fundraising Career Conference and the Nonprofit Leadership Summit.