Article

Beyond Good Enough: Why Nonprofits Deserve “More” to Achieve True Impact

Updated: 09/05/2025
Measure Software
more leads to more
Updated: 09/05/2025
Measure Software

There’s a mindset in the nonprofit world that needs to be retired once and for all: that we’re in the middle of a generosity crisis.

Now, let me be clear—I don’t underestimate the challenges nonprofits face. Many organizations are seeing deep cuts in federal and government funding. These setbacks are painful, destabilizing, and in many cases, may never be reversed. I empathize deeply with the uncertainty this brings.

But acknowledging those challenges doesn’t mean accepting the narrative that generosity itself has dried up. Because I know something else to be true: in turbulent times, people rise up. Individuals rally to support the causes they believe in—especially when institutions fall short.

The truth is, generosity isn’t shrinking—it’s shifting. It’s not that people don’t care. Giving is shifting along with our nation’s largest transfer of wealth and nonprofits too often lack the support, tools, data, and systems needed to activate and sustain the care that is out there.

I don’t believe in a generosity crisis. I believe in an infrastructure gap. And when we close that gap, more leads to more.

Why “do more with less” is holding us back

Nonprofits have been inadvertently asked, year after year, to do more with less. Less funding. Less time. Less staff. Less technology. The expectation that nonprofits should stretch, shrink, or sacrifice their way to success isn’t just unrealistic—it’s harmful.

Too often, I see passionate teams bogged down by:

  • Fragmented systems that make it hard to connect with donors holistically.
  • Underinvestment in staff and technology.
  • A focus on short-term gains over long-term growth.

The result is predictable: burnout, donor churn, and missed opportunities. At some point, the question must shift from “How can we make do?” to “What would be possible if we had more—the right tools and support?”

Because here’s what we see in action: when nonprofits connect data across fundraising, donor, and volunteer touchpoints, they consistently outperform the sector. Don’t just take my word for it though. Bloomerang clients increase revenue by 47%, achieve 12% year-over-year constituent growth, and drive 35% higher volunteer participation—proving that more connection and insight translate directly into more impact.

The problem isn’t scarcity

Let’s stop talking about nonprofits like they’re charity cases. They are engines of innovation, community, and change. But they’ve been conditioned to settle—for “just enough,” for outdated systems, for fragmented tools.

What happens when we give them systems built for growth? When we stop asking them to start from zero after every campaign? When we actually invest in their ability to connect the dots?

We see nonprofits transform from reactive to proactive. We see relationships deepen. We see giving multiply. Here’s what that looks like:

  1. Moving Beyond Isolated Events
    Fundraising events are valuable, but they shouldn’t be where your strategy begins and ends. Each event should add to your knowledge, inform your next move, and strengthen your relationship with supporters. The measure isn’t just dollars raised—it’s the new prospect donors engaged, the participation of family members of existing donors, and how many supporters return for multiple events over time.
  2. Connecting the Dots
    Imagine if every interaction—every email opened, donation made, or event attended—was part of one continuous donor journey. That’s what happens when your systems work together instead of in silos. With this approach every event or interaction can serve two purposes: raising more money and nurturing future donors.
  3. Relationships, Not Transactions
    Automation isn’t about removing the human element. It’s about freeing your team to do the work only humans can do—build trust, express gratitude, and tell compelling stories that move people to action.

An abundance mindset isn’t naïve—it’s necessary

There’s a misconception that striving for more is a luxury that only the largest nonprofits can afford. I see it differently.

I believe striving for more is a responsibility—because when you do more, you serve more. You lift more lives. You protect more rights. You spark more change.

“Good enough” is not good enough for the missions we’re all here to serve. Let’s stop accepting “good enough.” Let’s start building. And let’s move from a scarcity mindset to an abundance mindset—where every donor, every dollar, and every data point works toward a shared purpose.

Why we built the Giving Platform

This belief in abundance is exactly why we built the Bloomerang Giving Platform. I didn’t want to create another fundraising tool—I wanted to help nonprofits escape the hamster wheel that resets with every campaign or event. I saw passionate teams doing incredible work, but without the connective tissue between fundraising, donor management, and volunteer engagement, their efforts couldn’t compound.

The Giving Platform was designed to close that infrastructure gap. To unify data, to make every interaction part of a continuous relationship, and to help nonprofits turn generosity into lasting growth. The Giving Platform is all about unlocking what’s already there, waiting to be activated.

When we invest in better systems, nonprofits stop settling for “good enough.” They build momentum. They attract more supporters. They raise more, engage more, and impact more. That’s the vision behind Bloomerang—and it’s why I believe abundance isn’t just a mindset. It’s a model for growth.

Your next step starts here

If you’re tired of the hamster wheel—of reinventing the wheel, of just getting by—it’s time to rethink what’s possible. That’s why we built the Bloomerang Giving Platform: to give nonprofits more than survival, to give them the tools to thrive.

You deserve systems that connect the dots. Your team deserves technology that compounds your impact. And your mission deserves abundance—not “good enough.”

Let’s build a sector that stops accepting less and starts embracing more. Let’s show what happens when generosity meets the right infrastructure—when more truly leads to more.

See How Bloomerang Can Have a Bigger Impact on Your Mission!

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