Use case: Know who’s ready to give again.

Hi. I’m Summer, a campaign manager at Bloomerang. Today, I’m going to walk you through how Penny, your AI fundraising partner built into the Bloomerang Giving platform, can save fundraisers like you hours of manual reporting and give you confidence that you’re focusing on the right strategy from day one. I know that starting at a new nonprofit can feel overwhelming. There’s donor history to learn, reports to untangle, and fundraising goals you’re already responsible for. And too often, the context you need to succeed walked out the door with the last fundraiser. So today, I’m going to walk you through how Penny supports nonprofit fundraisers when they’re new to an organization and need clarity fast. This is what I’d ask Penny. I’m new to this organization. Based on our data, what are our biggest fundraising opportunities? Because Penny is the AI fundraising partner built into the Bloomerang Giving platform, she can see your full donor picture, giving engagement, and relationships all in one place. Penny walks through exactly what she’s recent donation activity, donor retention patterns, transactions, and your overall constituent base. That transparency grounded in your own data helps you trust the recommendations that follow. Within seconds, Penny gives me a clear snapshot of our active supporters, recent giving activity, and overall momentum. The penny doesn’t stop there. Since I’m new here, Penny helps me narrow in on where to focus first, pointing out real opportunities to grow our fundraising. From identifying fundraising opportunities to discovering the right donors to focus on to preparing for meaningful donor conversations, Penny helps nonprofit fundraisers turn donor data into clarity, confidence, and action. Penny is your AI fundraising partner built into the Bloomerang Giving platform, supporting major gift strategy from insight to ask.