Beyond The Logo: Building Brand Identity
Your logo – while a central part of your identity – is only one tool in the brand toolbox.
A brand is built on four key elements working together: Audience, Message, Image, and Experience.
In this session, we’ll explore how these aspects help to attract the right people and inspire them to action. We’ll focus on how to manage design to create a lasting impact. From color palettes to photo choice and graphic style, we’ll answer questions about expanding your brand.
- What audience to design for
- How to build out a visual system
- How to balance consistency with variety
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