Key Nonprofit Highlights
Abbott House in Irvington, New York supports children, adolescents, and adults with complex needs, often stemming from traumatic pasts. Their mission is to help individuals rebuild a sense of family, home, and community while preparing for a brighter future. Abbott House implemented Bloomerang’s Giving Platform because of its user-friendly interface, donor retention focus, and seamless integrations. As a small organization, they saved time on tasks like processing donations, generating reports, and segmenting donors. With Bloomerang’s Giving Platform, Abbott House improved donor retention by 9% (from 46% to 55%) and increased funds raised by 14.4% in the first year and 22.8% in the second year. The platform also enabled better constituent communications, clean data management, and greater efficiency, allowing the team to focus on impactful fundraising.
Challenge
Searching for a simple, donor-focused giving platform
Abbott House was looking for a streamlined giving platform that would be easy for everyone on the team to learn and use. “We were looking for a user-friendly and intuitive donor database that was easy for everyone to learn and maintain,” said Lauren Candela-Katz, Chief Development Officer. The Abbott House team was drawn to Bloomerang’s ease of use, functionality, and donor retention focus. “We love that it’s easy to use and not cluttered,” said Candela-Katz. “We appreciate the emphasis on donor retention, and we love how it integrates with other products, such as Firespring.”
Solution
Saving time and driving engagement with Bloomerang’s Giving Platform
The team at Abbott House had finally found a donor management system that could fit seamlessly into their donor retention and gift development processes. “We are a small shop which requires us to be super-efficient in everything we do,” explained Candela-Katz. “Bloomerang helps us do that with the time we save in processing online donations, preparing and storing thank-you letters, segmenting donors and prospects, generating reports, and tracking donor retention.”
In addition to improving their productivity and development processes, Bloomerang’s Giving Platform has helped the Abbott House team be more efficient and focus their fundraising efforts on what matters most. “It is a great user-friendly system that is easy to manage and helps us be efficient in our stewardship and fundraising.”
Results
Improving donor retention by 9% and increasing gifts
Since implementing Bloomerang’s Giving Platform, Abbott House has seen several improvements in the quality of their constituent communications. “We completely re-branded and changed all communication to be donor-centered.” Segmenting donors and prospects is now a breeze, and the results speak for themselves. Donor retention increased by 9%, rising from 46% to 55% in just two years. Along with better constituent communications, the team at Abbott House has benefited from clean data management. “Multiple people can now use the system, whereas beforehand, the system was so complicated that only one person could use it,” said Candela-Katz. “We were also able to clean up much of the data.”
The Abbott House team has also been impressed with the improvements they’ve seen in dollars raised. In the first year of using Bloomerang’s Giving Platform, they experienced a 14.4% increase, followed by an even more impressive 22.8% increase in dollars raised the second year. With improved communications, clean data, and significant increases in donor retention and funds raised, Abbott House continues to use Bloomerang’s Giving Platform to build stronger relationships and drive greater impact in their community.
