Engagement Amplified:
A Modern Guide to Fundraising Events

Planning a successful event isn’t just about logistics—it’s about creating nonprofit event engagement that lasts. We surveyed more than 250 fundraisers and 1,000 donors to uncover what supporters really want—and how you can design events that spark deeper connections.

In this eBook, you’ll learn:

• What today’s supporters expect: How donor motivations are changing—and how your events can meet them.
• Why participation matters more than production: What the data reveals about creating memorable, emotionally resonant experiences.
• How to extend engagement beyond the event: Strategic ways to use follow-up and storytelling to turn event momentum into long-term support.