Boost Your GivingTuesday Campaign With Personalized Communication

As younger generations with strong social and political motivations begin voting, you might be thinking, “Will the November election impact donations to my nonprofit?” When candidates are actively raising money, it’s easy to question whether that pulls money away from other causes that donors typically support.

But don’t worry—there’s another key moment in November that’s just as important for nonprofits: GivingTuesday. You don’t have to compete with political campaigns for donors’ attention because GivingTuesday offers a major opportunity for nonprofits to capture their support.

To better understand this year’s landscape, we partnered with Dynata to survey 1,000 U.S. adults (18+) in September 2024. Our goal? To find out whether an election year influences donor behavior and how much people really know about GivingTuesday.

Note: When given brief insight into what GivingTuesday is, nearly half of respondents say they plan to donate on GivingTuesday this year.

Gaining super supporters for your nonprofit requires two things — reaching more people and re-reaching existing or past supporters. To keep your organization relevant and ready for the upcoming giving season, it’s critical to not only know where to reach people, but how they want to be reached. Personalized campaigns, celebrity or influencer endorsements, and better awareness of key moments in time for target audiences can help create strong differentiation for your nonprofit and cause.

You can view and download the stand-alone .jpg and .pdf versions of the infographic.

What do you think are key tactics to boost your GivingTuesday campaign and gain super supporters during the end of year giving season? We invite you to share your insights in the comments below.