webinar

How To Optimize Your Legacy Giving Stewardship Program

In this session, the webinar delved into optimizing legacy giving stewardship programs to maximize donor engagement and support.

Key Takeaways:

• Emphasizing personalized communication to deepen relationships with legacy donors.
• Leveraging storytelling techniques to connect donors emotionally to the impact of their contributions.
• Utilizing data analytics to tailor stewardship strategies and enhance donor retention.

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Speaker

Lori Kranczer

Lori is the CEO of Link Elevating Philanthropy, where she speaks, empowers and advises passionate changemakers on how to build a legacy and create impact. She works with nonprofits, individuals, and businesses to match values with social good opportunities and crafts strategic philanthropic plans, to better our world and business. An attorney by trade, and with 20 years of advising experience, she brings deep knowledge of both the business and philanthropy worlds. She regularly teaches and speaks for groups such as NYU, women's ERGs, foundations and companies that know their impact matters. Curious to learn more about her passion and practice? She hosts the Positive Impact Philanthropy podcast where she inspires listeners to take action through the stories of women philanthropists.